Crafting the Persuasive Pitch Deck

In this article I’ll discuss what a pitch deck is and why it is such an important tool in your promotional arsenal.

I’ll start with the cynical observation that people in the entertainment industry don’t read. And when they do, many seem to have problems with retention. More

Your First Ten – Think of It Like a Speed Date

Here’s what I want you to visualize. You’ve made this date with a person who has dated hundreds, possibly THOUSANDS of others.  This individual hardly ever meets Mr. or Ms. Right and when they do, it mostly falls apart.  Something doesn’t work out.  The person is too uncompromising; they are a terrible listener; they’re too inside their own head; they think the word “commercial,” as in must-make-money, is an obscenity.  You get the picture. More